Written by: Zion Olojede
I was reluctant to write this when asked because I’ve always been a guy who likes to keep what I do on the low. Yes, I’m the one behind the Nigeria Basketball Twitter account. The one behind all the memes, clapbacks, videos, and coverage of the team.
When word got out, many assumed this was a one-off situation. That I was called to cover the team on top of my daily responsibilities at Complex. Those who know me know how much pride I have in being Nigerian. I actually created the Nigerian Basketball account in 2012 as a 16-year-old in high school (or secondary school, for those reading in Nigeria). I’ll get to that backstory in a minute, but I’ve always promised myself that once this team had its moment I would take advantage.
My goal was always to grow the awareness of basketball in Nigeria. Then I turned “professional” in the social media game, learning the ins and outs of the industry, so I knew exactly how to approach the team’s run to the Olympics: Just have fun.
Click here to continue reading on Complex: The Story Behind the Popular Nigerian Basketball Team’s Twitter Account